The award is a major achievement for both dealerships as it assesses not only the dealership’s overall performance, but the performance of each of their individual branches. The award also reflects the results of the annual Customer Feedback Survey and their high scores again reflects on their commitment to their customer base and the first class customer care service each provide.

In addition to their ‘Dealer of the Year’ award, RICKERBY were also awarded the ‘Dealer Excellence Award – Gold’ in recognition of the high level of service and support that RICKERBY offer their customers.

The announcement and presentation of the awards to Neil Montgomery of GORDONS and Ken Conley of RICKERBY were made at the CLAAS Dealer Council meeting, held recently at the CLAAS Tractor factory in Le Mans, France.

CLAAS UK joint ‘Dealer of the Year’ winners