Recognition for CLAAS dealer excellence

Three family dealerships, RICKERBY, GORDONS and OLIVERS, were awarded CLAAS UK Platinum ‘Dealer Excellence’ awards, with MANNS, CLAAS WESTERN, ERWIN, KELLYS and LEINSTER FARM MACHINES all awarded Gold ‘Dealer Excellence’ awards. 

The award of the overall ‘Dealer of the Year’ award to LEINSTER FARM MACHINES reflects their overall performance and assessment by CLAAS UK in terms of their overall market share, financial benchmarking, ProfitBuilder financial performance and most importantly the assessments from customer surveys.

The Platinum ‘Dealer Excellence’ award recognises the high overall level of performance by a CLAAS dealer in the UK and Ireland in four key areas: market share, customer satisfaction, dealer standards and financial benchmarking.

The award was a major recognition for GORDONS, as it is the third year running that they have maintained the excellent standards required to achieve this high level of recognition, but also for RICKERBY for whom it is the second year, so reflecting the continued high level of performance achieved by these two dealerships. 

With nine branches serving an area from Lancashire and Northumberland up to the Firth of Forth in Scotland, RICKERBY is CLAAS UKs largest dealership. Established in 1865, GORDONS is one of the UK’s oldest dealerships and are based at Castle

Douglas in Dumfries & Galloway, with five branches covering the South West of Scotland. Likewise, OLIVERS also recently celebrated 200 years of business, and recent years have seen the company expand to five branches having taken on the CLAAS dealerships at Petworth and Winchester.

For all three dealerships, maintaining and achieving this highest level of recognition is a considerable achievement as the Platinum Award assesses not only the dealership’s overall performance, but the performance of each of their individual branches. 

In addition to the Platinum level awards, CLAAS also recognised the high level of service and support that two UK dealerships, MANNS and CLAAS WESTERN, and three dealerships from Ireland, ERWIN, KELLYS and LEINSTER FARM MACHINES, provide their customers, presenting them with Gold ‘Dealer Excellence’ Awards. As with the Platinum Awards, the Gold Awards recognise the overall level of service and support across all branches, and is testimony to these businesses, all of which operate multiple branches.