CLAAS UK joint ‘Dealer of the Year’ winners

The CLAAS UK ‘Dealer of the Year’ award recognises the high overall level of performance by a CLAAS dealer in the UK and Ireland in four key areas: market share, customer satisfaction, dealer standards and financial benchmarking, and in all these respects both RICKERBY and GORDONS excelled.

With nine branches serving an area from Lancashire and Northumberland up to the Firth of Forth in Scotland, RICKERBY is CLAAS UKs largest dealership. Established in 1865, GORDONS is one of the UK’s oldest dealerships and are based at Castle Douglas in Dumfries & Galloway, with five branches covering the South West of Scotland. 

The award is a major achievement for both dealerships as it assesses not only the dealership’s overall performance, but the performance of each of their individual branches. The award also reflects the results of the annual Customer Feedback Survey and their high scores again reflects on their commitment to their customer base and the first class customer care service each provide. 

In addition to their ‘Dealer of the Year’ award, RICKERBY were also awarded the ‘Dealer Excellence Award – Gold’ in recognition of the high level of service and support that RICKERBY offer their customers. 

The announcement and presentation of the awards to Neil Montgomery of GORDONS and Ken Conley of RICKERBY were made at the CLAAS Dealer Council meeting, held recently at the CLAAS Tractor factory in Le Mans, France.