Tom Hawthorne's smart farming journey: for maximum efficiency.

As manager of Flawborough Farms in England, Tom Hawthorne is in charge of 3,200 hectares of arable land.

The area includes their own fields along with those of 13 other landowners with whom they have contracting arrangements. In addition, the farm collects and supplies digestate from a nearby biogas plant. Tom Hawthorne relies on digital solutions from CLAAS every day to manage these logistics processes. What does he like best about smart farming with CLAAS connect? The fact that the app reduces his operators' workload and saves valuable time.

03/11/2025

Tom Hawthorne in profile:

Position: farm manager
Farm: Flawborough Farms
Location: Nottinghamshire, England, UK
Digital solutions: since 2006
Farm type: arable, contract services
Area: 3,200 hectares
Products: cereals, maize and whole-crop silage
Machines: LEXION 8900, AXION 960 TERRA TRAC, JAGUAR 970, TORION
Number of employees: 9

How CLAAS connect simplifies documentation.

Smart farming: automation instead of manual recording.

Flawborough Farms has been using digital solutions from CLAAS since 2006. They first started using CLAAS connect in spring 2024. Since then, they have had a much clearer overview of all the various machines on their substantial acreage and have been able to manage the logistics far more efficiently. What's more, digital data collection reduces the operators' workload and minimises the chances of manual error.

"Yield maps are beautifully presented in CLAAS connect."

Tom Hawthorne

Farm manager

Constant exchange, tailored solutions.

Tom Hawthorne appreciates the close cooperation with CLAAS and his local dealership. Through direct exchange, all parties involved gain a better understanding of the farm's needs and the functions of CLAAS connect can then be tailored accordingly. This also drives the development of the app.

Ready for smart farming.

After a short period of familiarisation, Tom Hawthorne can't imagine farming without CLAAS connect. His farm now has rapid access to all key data. The novelty of wireless data transfer is a particular benefit – for even more efficiency.

Behind the scenes on Tom Hawthorne's farm:

01 / 04

This is how Tom Hawthorne uses CLAAS connect:

1. Document harvest data automatically in CLAAS connect.

3. Clear overview of machinery fleet and their operating hours

2. Access precise and clearly structured yield maps in CLAAS connect.

Smart farming with CLAAS connect

Equip your farm for the future with digital solutions from CLAAS. Maximum efficiency throughout the year.

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