CLAAS has pooled its range of electronics expertise and given it a new name: Efficient Agriculture Systems” – “EASY” in short – is the generic term as of now used for all computer-assisted systems and programs for agricultural planning and operation.
Up until a few years ago, the trend in agricultural engineering was clearly heading towards ever bigger machines. Now that the dimensions approved by the MOT have largely been exploited, innovation has moved on to the areas of drive technology, machine intelligence and networking in the harvesting chain – a trend that has prompted CLAAS to create “EASY”. The “E” stands for efficient as efficiency and accountability is what agriculture is all about. Having designed its own nomenclature, CLAAS wishes to contrast the concept of “precision farming” – a term widely used today – by communicating precision not as a means in itself but also including calculability, improved profitability and, ultimately, higher levels of convenience and safety.
EASY systematically combines four different fields of application. The area of function control and machine intelligence comprises features such as monitoring, automation and optimisation, subsumed under the heading “on Board”. In the area of handling support for field applications, the keyword “on Field” comprises the tasks of steering, navigating, implementation control, performance optimisation and fleet management, while the area of shop control – named “on Track” – includes the fields of machine monitoring, remote maintenance and maintenance management. Finally, “on Farm”, a concept designed with farm management and future farming in mind, offers you management software and services for the processing and managing of agricultural enterprises.
CLAAS has teamed its new concept “EASY - on Board - on Track - on Field - on Farm” with the slogan “go on. go easy” to further aid the introduction process. “go on” is to encourage customers and users to embrace the new technologies available, while “go easy” puts the spotlight on system solutions and software from CLAAS, which, with their tried-and-tested ‘CEBIS’ solutions boasting, for example, an intuitive user interface, well-designed functionality and operational robustness, have certainly proven their high customer value.
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